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(Full CV and references available upon request.)


Hyunjoo Beatrice Oh is the director of product design and a creative visionary at SAP America with over 10 years spearheading complex projects for multi-national organizations of varying size and industries. Her role is leading and executing strategic design projects through human-centered and design-led innovation. She has led international teams at SAP, Samsung and startup companies in product UX design of enterprise software, consumer electronic devices and mobile phones. She has launched more than 20 commercial products and authored 16 patents.

“As a user experience designer, my background in cutting-edge contemporary art & design practice to hands-on experience with the IT industry has made me professional, creative and fearless to try something new and unknown. My career orientation seeks to move my research beyond the fascination with sophisticated technological tools or design methodologies themselves, towards meaningful and intelligent growth and impact upon society. I consider myself a ‘comprehensive designer’ as defined by R. Buckminster Fuller, “The comprehensive designer is an emerging synthesis of artist, inventor, mechanic, objective economist, and evolutionary strategist.” This converged and T-shaped interdisciplinary approach and synthesis of roles make me a well-suited thought leader.”


Design-led Innovation, UX Design, Product Development and Launch, Design Thinking, User Research and Testing, Prototype, Service Design, Holistic and yet detail oriented approach to design


2005    MFA, Art & Technology Studies, School of the Art Institute of Chicago, IL., USA
2002    Courses in Digital Multimedia Design Program, City Colleges of Chicago, Chicago, IL., USA
2000    BFA, Fine Arts / Education (Minor in Philosophy)SungKyunKwan University, Seoul, Korea 


2015-2017    Lead Senior UX Designer / Project Manager / 이사, SAP Labs, Seoul, Korea
2013-2015    Head of UX, CICADA LABS, Seoul, Korea
2008-2012    Senior UX Designer / Project Manager / 책임, SAMSUNG ELECTRONICS, Seoul, Korea
2007-2008    Adjunct Professor, AJOU UNIVERSITY, Suwon, Korea
2006-2007    UX Researcher, KAIST, (Korea Advanced Institute of Science & Technology) Daejeon, Korea
2005-2006    Research Intern, EYEBEAM ART & TECHNOLOGY CENTER, New York, NY
2004-2005    Co-Director / VR Developer, APPLIED INTERACTIVES, Chicago, IL
2003-2004    Graduate Researcher / Teaching Assistant, Immersive Environments, SCHOOL OF THE ART INST. OF CHICAGO, IL
2003-2004    Graduate Researcher / Teaching Assistant, Fundamentals of Art with Technology, SCHOOL OF THE ART INST. OF CHICAGO, IL
2000-2000    Art Teacher, ANSAN TECHNICAL HIGH SCHOOL, Ansan, Korea
1997-1997    Intern, KOREA CULTURE & ART FOUNDATION, Seoul, Korea

1996-1999    Drawing & Painting Instructor, MADEIN ART INSTITUTE, Seoul, Korea


2012    Videographer, Fashion Dept., GaChon University, Seoul, Korea
2012    Videographer, Club District, Seoul, Korea
2012    Videographer, Studio K, Seoul Fashion Week, Seoul, Korea
2007    Art Director, KIST (Korea Institution of Science & Technology), Seoul, Korea
2006    Guest Writer/English Translator, Computer Arts Magazine, Seoul, Korea
2005    Photographer, ScreamPoint (Urban Planning/Architecture Firm), New York, NY., USA
2004    Motion Graphic Designer, Chicago Millennium Park Crown Fountain Project, Chicago, IL., USA


2014    Business Incubator Program, Nurriggum Square R&D Center, NIPA, Korea
2011    Special Promotion for Outstanding Achievements, Samsung Electronics, Korea
2010    The Best Embedded Mobile End-to-End Service,GSM Association & Mobile World Congress (MWC), Spain
2010    Executive Vice President Award of the 1st Quarter 2010, Samsung Electronics, Korea
2010    The 2nd Place CEO Award, Samsung Electronics, Korea
2009    Ars Electronica Project Grant, Linz, Austria
2009    The Best of 4G Award, 4G World Conference Expo, Chicago, USA
2003-2004    Graduate Student Scholarship, School of the Art Institute of Chicago, Chicago, IL., USA
1998    The 2nd Class Honor, Samsung Computer Marketing Competition, Korea
1997-1999    Merit Scholarship, SungKyunKwan University, Seoul, Korea


Invented and published 16 international patents related to converged devices and machine to machine services



Shin, H., Lee, J., Park, J., Kim, Y., Oh, H., and Lee, T., “A Tactile Emotional Interface for Instant Messenger Chat,” Symposium on Human Interface 2007, Held as Part of HCI International 2007, Beijing, China, July 22-27, 2007, Proceedings, Part II, Volume 9, pp166-175, LNCS_4558, ISBN: 978-3-540-73353-9
Shin, H., Lee, J., Park, J., Oh, H., Kim, Y., Lee, T., “Emotional Interface on the Internet Messenger,” 2007 HCI Korea, vol. 1, pp875 ~ 880
Shin, H., Park, J., Oh, H., Lee, T., “Emotional Interface on the Internet Messenger,” (한국정보기술학회지, Vol.4 No.-, [2006])


Hyunjoo Oh, “Special Interview: Weta Digital’s Grady Cofer and His Special Effects Technology,” Computer Arts Magazine, Seoul, Korea 2006
Hyunjoo Oh, “Designers! Consider User-centric Design Principles: The 1st NHN UX Practicum,” Computer Arts Magazine, Seoul, Korea 2006
Hyunjoo Oh, Noah Shibley, “Contagious Brain Blurbs”, Polvo Magazine, Chicago, IL., USA 2005


Hyunjoo Oh, Noah Shibley, “Social Residue,” Code is Implement, IL., Chicago, IL., USA 2004


Continuous and Seamless Mobile Service User Scenarios for Heterogeneous Ubiquitous Smart Space as the part of  ‘Core Technology Development of Ubiquitous Computing & Network Services’ 2007
Final Development Report of Tactile Emotional Interface for Instant Messenger Chat 2006
Final Report of Smart Home Idea Generations 2006


Graeme Aymer, “AKQA,” Computer Arts, pp48-51 2006
Joe Russ, “50 Ways to Become a Better Designer,” Computer Arts, pp35-44 2006
Mark Ranshaw, “Skills to Pay Bills: Creative Accountancy,” Computer Arts, pp32-38 2006
Chris Schmidt “Dreamweaver Multimedia Portfolios,” Computer Arts, pp66-69 2006
Christian Darkin, “IMAGE BASED LIGHTING: Add Light to Your 3D Renders (SHADE 7),” Computer Arts, pp60-61 2006
Graig Grannell, “Go Freelance,” Computer Arts, pp32-37 2006



2005    Nodule Resonance, MFA Thesis Show, (art)n Laboratory, Chicago, IL., USA


2009    Live Bit: Net Topology, Ars Electronica 80+1(Eighty Plus One):A Journey Around the World, Linz, Austria
2007    Mobile Service for Heterogynous Smart Spaces, Future Tech Korea 2007, COEX, Seoul, Korea
2006    TouchCon, Next Generation Computing, KINTEX, Ilsan, Korea
2005    Contagious Brain Blurbs, Polvo Art Gallery, Chicago, IL., USA
2005    Synthecology, WIRED NEXTFEST, Navy Pier, Chicago, IL., USA
2005    Holo Buddha Series, City Selections: Art from the Galleries, Chicago Tourism Center, Chicago, IL., USA
2005    Virtual Reality: Special Treatment Project, (art)n Lab, Chicago, IL., USA
2005    Social Residue, Rhizome Artbase (Permanent Online Exhibition)
2004    Code Is Implement, Gallery 1926, Chicago, IL., USA
2004    Social Residue, Version>04: Invisible Networks, Buddy/Heaven Gallery, Chicago, IL., USA
2003    Time Sensory Perception Machine, Anti-Spacesuit: The Dirty Future, Gallery2, Chicago, IL., USA
2003    Holo Buddha Series, Hallway Reel, Gallery 525, The School of The Art Institute of Chicago, IL., USA
2002    Untitled, Light Experimental show, Sensorium, The School of The Art Institute, Chicago, IL., USA
2002    Inside Outside System, Immersive Environment: Beyond Prototype, Gallery 1926, Chicago, IL., USA
1999    Self Organization, Dukwon Gallery, Seoul, Korea
1999    Untitled, Channel (5th) Exhibition, Samjeoung Art Center, Seoul, Korea


2005    WIRED NEXT FEST 2005, “Synthecology,” WIRED Magazine, Issue 13.06, p.24
2005    Jennifer Tanaka, “Silicon Prairie Rides Again: Synthecology,” Chicago Magazine, Chicago, IL., USA
2005    YoungSun Han, “Virtual Immersion: Getting Special Treatment,” Fnews Magazine, Chicago, IL., USA
2005    Michael Workman, “Eye Exam: Hotel Birkenau,” NewCity Magazine, Chicago, IL., USA


2013    Invited Lecture,“Design Meets Reality: Innovation, Invention and Entrepreneurship,”SungKyunKwan University, Suwon, Korea
2005    Artist Talk: “City Selections: Art from the Galleries: Alternative Art Space in Chicago and Its Future,” Chicago Tourism Center, IL, USA


Since 2011      Member, Korea Service Design Association, Seoul, Korea
2004 – 2006    Member, College Art Association (CAA), USA2004 – 2005    Board Member/Co-director, Applied Interactives, Chicago, IL., USA  
2001 – 2005    Co-founder, Dottedquad, Chicago, IL., USA


2014    Strategic Presentation for Business Proposal, Strategic Management Institute, KDIP, Korea
2013    Business Transformation and Business Model Innovation Boot Camp, SAP, Seoul, Korea
2014    International Trade Intensive Course, Seoul Business Agency, Korea
2013    Entrepreneur Academy, Small and Medium Business Corporation, Korea
2012    User Experience and Human Computer Interaction Courses, Samsung Electronics, Seoul, Korea
2011    Samsung Woman’s Leadership Course (WLC), Samsung Electronics, Seoul, Korea
2011    Smart Leadership Academy: Trust-based Empowerment Skills, Samsung Electronics, Seoul, Korea
2011    Samsung Shared Value Program (Leadership), Seoul, Korea
2010    Understanding Network/Broadcasting/Communication Technology, Samsung Electronics, Seoul, Korea
2010    Marketing Practice Class, Samsung Electronics, Seoul, Korea
2010    TRIZ Theory of Inventive Problem Solving – Advanced Program, Samsung Electronics, Seoul, Korea
2010    Successful Strategies for Korean MVNO businesses, K-Mobile, Seoul, Korea
2009    Mobile and Home Application Platform, Samsung Electronics, Seoul, Korea
2009    Open Platform (Android and Linux based Mobile Platform) Development, Samsung Electronics, Seoul, Korea
2002    Courses in Digital Multimedia Design Program, City Colleges of Chicago, Chicago, IL., USA
2001    Tutorium in Intensive English Program, University of Illinois of Chicago, IL., USA
2000    Holography Workshop, Seoul, Korea


2000    The Certificate of Teacher’s Qualification of Secondary Class