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Hyunjoo Beatrice Oh is a UX/product design manager and a creative visionary at SAP America with over 10 years of spearheading complex projects for multi-national organizations of varying sizes and industries. Her role is leading and executing strategic design projects through human-centered and design-led innovation. She has led international teams at SAP, Samsung and startup companies in product UX design of enterprise software, consumer electronic devices, and mobile phones. She has an exceptional ability to integrate best practices in design with a focus on achieving business objectives to deliver UX, design new products and projects that have a positive impact on a company’s overall profitability. She has a proven record of management and accomplishment, having launched twenty digital products and issued sixteen patents.


As a UX/product design manager, my background in cutting-edge contemporary art & design practice to hands-on experience with the IT industry has made me professional, creative and fearless to try something new and unknown. My career orientation seeks to move my research beyond the fascination with sophisticated technological tools or design methodologies themselves, towards meaningful and intelligent growth and impact upon society. I consider myself a ‘comprehensive designer’ as defined by R. Buckminster Fuller, “The comprehensive designer is an emerging synthesis of artist, inventor, mechanic, objective economist, and evolutionary strategist.” This converged and T-shaped interdisciplinary approach and synthesis of roles make me a well-suited thought leader.